WIGO - Travel Planner Applicant
Personal Project
Jan 5, 2024
This case study explores the user experience (UX) of a mobile application designed to simplify and enhance the travel planning process. The application integrates AI for personalized recommendations, offers search and discovery features for locations and activities, and enables users to write and read reviews of destinations and services.
Target Audience
Primary Users
Solo travelers seeking efficient and personalized trip planning.
Adventure seekers looking for unique activities and off-the-beaten-path experiences.
Families needing detailed itineraries and family-friendly recommendations.
Secondary Users
Travel bloggers or influencers who share itineraries and reviews.
Business travelers requiring quick and seamless planning.
Wigo's Key Features
AI-Powered Trip Planner:
Analyze user preferences to recommend tailored itineraries.
Suggest the best time to visit specific locations based on weather and crowd levels.
Optimize itineraries by grouping nearby activities.
Search and Discovery
Advanced search filters (e.g., budget, activity type, family-friendly options).
Explore trending destinations and offbeat places.
Integration with maps for route visualization.
Review System
Enable users to rate and review locations and services.
Apply gamification to redeem promotional e-vouchers to encourage users to contribute reviews about services/location/etc.
Future Enhancements
Social Sharing: Allow users to share itineraries on social media.
Community Features: Enable collaborative trip planning with friends.
AR Integration: Offer augmented reality guides for destinations.
